Senior Vice President, Brand and Community
Job No:
156010
Location:
Vancouver, BC
- Be an innovative marketing leader in a global lifestyle brand
- Oversee strategic marketing plans as an executive decision-maker
- Get rewarded with a competitive salary, plus attractive perks
About Herschel Supply Co.
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. (Herschel) adopted the name of the small town where three generations of their family grew up. Headquartered in Vancouver, BC, Herschel is a design-driven global accessories brand that produces timeless utility products for everyday explorers around the world.
For more information about us, please visit our website.
About the Opportunity
With exciting growth ahead, Herschel is currently looking for a Senior Vice President, Brand and Community based in Vancouver, BC. Herschel currently works in a hybrid work model, with a mix of in-office and work-from-home schedules.
As a creative leader and part of our executive team, you will oversee the planning, development, and execution of the organization’s marketing and brand initiatives.
Your essential responsibilities include, but are not limited to:
- Owning and driving innovation of the global marketing plan to drive brand awareness
- Identifying opportunities to drive revenue and margin growth
- Ensuring successful execution of all campaigns (e.g., advertising, public relations, trade shows, community engagement, retail marketing programs, etc.)
- Leading the brand voice to ensure consistent positioning and set it apart from the competition
- Maximizing the performance of the advertising budget through an optimized mix of digital and traditional media types
- Collaborating with our eCommerce team to drive traffic and ROI across sales channels (e.g., SEO, SEM, affiliate, email, socials, etc.)
- Driving consumer insights through robust research and data analysis
- Leading quantitative and qualitative consumer research to drive lifetime value and unaided brand awareness
- Educating the business on consumer measurement best practices
- Developing a team of marketing and branding professionals through mentorship and coaching
- Leading global teams across Creative, Strategy, Communications, Community, and Retail
- Supporting People and Talent in creating on-brand experiences for our employees
- Some travel required with Herschel's brick & mortar retail expansion across the globe
About You
To qualify, you must have at least 10 years of progressive leadership/executive experience in the global marketing space, preferably within lifestyle brands.
To succeed in this role, you will also need background or skills in the following:
- Bachelor’s or Master's degree in Marketing, Communications, or a relevant field
- Project management
- Omnichannel marketing
- Data analysis and marketing key metrics
- Digital / eCommerce space, including wholesale and retail sales channels
As a creative and purpose-driven executive, you have proven success as a brand builder through effective consumer connections. You are an inspiring growth leader who thrives in a highly collaborative environment and has an excellent track record in attracting and developing high-performing talent.
Lastly, your outstanding communication skills will be crucial in directing our brand's big-picture goals. This is an incredibly unique opportunity to join a truly global brand with untapped potential for growth!
About the Benefits
As a valued member of our leadership team, you will receive a competitive compensation package commensurate to your skills and experience, along with:
- Performance-based incentives
- Robust benefits package and health spending account
- RRSP matching
- A designer's dream headquarters in beautiful Vancouver, BC
- Be part of an incredibly diverse and fun social culture
- An opportunity to influence a growing global lifestyle brand
- And many more!
In it together. Act with intent. Design every moment. Create our future.
Our values guide us and they define us. If you share our values and have the skills necessary to bring success to the role, then we invite you to apply today!