Growth Marketer
Job No:
129578
Location:
Calgary, AB / Remote
We are technologists, entrepreneurs, investors, and operators who are courageously advancing the future through innovation.
About ATB Ventures
An extension of ATB Financial, ATB Ventures is an organization that fuels the creativity behind technologies that are keeping ATB, its customers, and Alberta at the forefront of innovation. Today our team's mission is being championed by a team of engineers, data scientists, product managers, and business operators who have been building emerging solutions from scratch which include Open ATB> Open AI, Open Data, API Sandbox, Oliu (Self-Sovereign Digital ID platform), and Proof (Digital credential wallet) to name a few.
ATB Venture's success is thanks to the hard work of our diverse team. We encourage our people to explore their creativity within a working environment where there is the freedom to both try new things and to grow. Our passion is to approach everything with curiosity and experiment as we develop new ideas into working solutions. We reward our team with competitive salaries, incredible benefits, the opportunity to work on new and exciting technologies, as well as a culture that is all about creating the right conditions for innovation to thrive. Great Place to Work® also named us as the #1 Best Place to Work on its 2020 list of Best Workplaces™ in Canada. ATB placed first in the category of companies with more than 1,000 employees working in Canada.
For more information about ATB Ventures please visit our website.
An Opportunity to Bring Innovative Products to New Markets
ATB Ventures currently has an exciting role for an analytical Growth Marketer to join our team on a full-time basis. Our team is based out of Calgary, Alberta but we are open to this role operating on a remote basis.
In this data-driven and creative role, you'll work closely with the Product Leads, Business Development & Partnerships, and Marketing teams in order to enable growth within the product portfolio of our Innovation Lab's products. This role will see you responsible for bolstering our Growth Marketing function through repeatable marketing and community processes, both of which you will create and execute against.
Some of your key responsibilities in this role will include:
- Creating and executing on innovative and strategic growth plans for our developer customer segments.
- Driving engagement and adoption for Open ATB and other products across a technically-focused user portfolio.
- Establishing, maintaining, and scaling engagement across Developer Community segments.
- Partnering with our cross-functional team to systematically accelerate our product's user journey.
- Creating and evolving the playbooks and best practices for how Growth Marketing is leveraged and measures in our early-stage releases in order to achieve growth.
- Assessing opportunities for enhanced engagement and recommending A-B marketing testing.
- Experimenting with a variety of organic and paid acquisition channels with our strategic marketing team (content, campaigns, socials, etc).
- Preparing and monitoring growth-marketing budgets alongside your leader on a monthly, quarterly, and annual basis.
- Analyzing and reporting on key performance data and metrics in order to assess them against product goals.
- Nurturing user prospects through the journey, tracking and optimizing their marketing touchpoints, and establishing a scaled-conversion campaign.
More About You
In order to qualify for this role, you will need 2 to 3 years of technically-focused growth-marketing experience in B2B2C functions along with previous experience leveraging, growing, and managing online developer communities. You'll also have a background leveraging data in unique ways.
As our ideal candidate for this role, you'll join us with a track record of successfully leading marketing campaigns, from seed-stage to growth, that achieved tangible results in technical user communities. Your excellent communication skills will ensure you're a strong team player capable of managing stakeholder expectations while also pitching ideas to the greater team. You'll also have experience standing up tools, processes, and frameworks in order to drive execution. Your aptitude for thinking outside of the box and your tendency for creative problem solving will enable you to recommend functional automation designed to optimize an efficient growth-marketing process.
Above all, you'll be passionate about using data to drive creativity as you reach new technical audiences for our diverse product portfolio.
About the Benefits
In exchange for your hard work and dedication, you will be rewarded with a competitive salary based on qualifications and experience. As one of Canada's best places to work we also offer all of our team an excellent package. You can find full details of our benefits package by clicking here but some of the highlights of our package include:
- Access to a flex benefit program including medical, dental, and prescriptions through the Alberta Blue Cross.
- Team member mortgage rates available upon commencement.
- Discounted rates and fees on MasterCard products as well as other ATB products
- Access to ATB's flexible pension plan.
- Opportunities for career progression down defined paths within our organization.
ATB Ventures offers a unique opportunity for creatives, innovators, and engineers alike to invent and reinvent how we experience technology. We provide the ability to work on talented, anti-disciplinary teams that rapidly are experimenting with ideas, products, and technologies whilst being immersed in a culture that brings the best of both the banking and start-up worlds. Imagine excellent benefits, banking perks, opportunities for career advancement, and being at the forefront of the future – now you’re talking about a career with an organization and team that enables you to grow!
Please note that applications submitted over the holiday period may not be reviewed until the first week of January.